Marketing Specialist (CCTV)

Our client, a growing company in the CCTV and electronic security industry, is looking for a Marketing Specialist to take ownership of its marketing activities and help strengthen the company’s presence within the security technology market. Responsibilities: • Develop and implement marketing campaigns aligned with the company’s business and sales objectives. • Manage the company’s digital presence across social media, website and other relevant marketing platforms. • Create engaging marketing content for CCTV, surveillance, access control and related security solutions. • Develop product-focused content that clearly communicates features, benefits and applications to customers. • Support lead generation initiatives and work closely with the sales team to convert marketing activity into qualified opportunities. • Manage social media content, campaigns and community engagement. • Coordinate product launches, demonstrations, exhibitions, industry events and promotional activities. • Develop marketing materials including brochures, presentations, product profiles, email campaigns and sales collateral. • Conduct market and competitor research to identify trends, customer needs and new opportunities within the CCTV and electronic security market. • Work with the sales team to understand customer feedback, market demand and common objections, using these insights to improve marketing campaigns. • Assist with the development of campaigns targeting installers, system integrators, distributors, businesses and end users. • Monitor campaign performance, website activity, lead generation and engagement, and provide regular reports to management. • Maintain a consistent and professional brand identity across all marketing platforms. • Identify opportunities to improve brand awareness and position the company as a credible player within the CCTV and electronic security industry. Requirements: • Diploma or degree in Marketing, Communications, Business Management or a related field. • 2–4 years’ marketing experience, preferably within CCTV, electronic security, technology, telecommunications or a related technical industry. • Strong understanding of digital marketing and social media platforms. • Experience creating marketing content and working with design and content tools. • Experience with lead generation and campaign management. • Good understanding of B2B marketing and customer acquisition. • Strong written and verbal communication skills. • Good analytical and reporting skills. • A valid driver’s licence and willingness to travel for events, client engagements and exhibitions would be advantageous.